I just saw a great example of how a new article published to our Las Olas website can revitalize previous articles from the same business. I had to share it!
This Las Olas business has three articles. They are:
- A shrimp recipe – published today (mid-October)
- A slideshow – published about five weeks ago (September)
- A mangoes recipe – published in July
Here’s the beautiful article:
Now let’s take a look at what comes directly after the article:
Yes, there’s the address and phone number of the business, an interactive map, social sharing buttons AND ‘you might also like’ links. Notice the red arrows. In the ‘you might also like’ links are the two PREVIOUS articles from that same business.
Now let’s take a look at the article that was written in September:
Even though this article was written in September, the site has updated to include today’s article in its ‘you might also like’ list. Fantastic. And the article from July?
Sure enough, the articles written AFTER this one from July has also updated to show the link to the article published today.
So what does this mean? Well, I’ve said before that one of the top pages on our site is the one that shows the constantly-changing list of popular articles. Today’s article (the shrimp one) was promoted, as all new articles are, to our huge social media network. Articles promoted in this way always feature highly in the ‘popular articles’ page. And when you look at the page, you can easily see that people have also been clicking on the other two – the slideshow and the mangoes recipe:
And once an article is on that page, it’s going to stay there for quite a while and get lots of visitors. So, you know that your article is extremely good value for money but this shows you how it revitalizes your older ones and gives you even better value
UPDATE: Eighteen hours later:
Notice that yesterday’s article has now moved up into second place. See also that it’s above the Las Olas art fair which happens this weekend. Wouldn’t you expect a major event like the art fair to be higher? If it wasn’t for social media, it would be top of he list. The reason our article from yesterday is higher is because yesterday, just after publication, it was promoted on our social media network. The articles in positions one, three, four and six were also promoted yesterday. And you’ll have noticed too that the older articles, the slideshow and the mango recipe, remain highly placed thanks to the ‘you might also like’ feature. Fantastic.
UPDATE: A further three hours later (I should call this article ‘a day in the life of our popular articles page). This next graphic is a little complicated but fun!
Yes, complicated but it does go a long way to show how the ‘you might also like’ feature works. You’ll see that the article we promoted today via social media has leaped into first place, as expected. But follow the arrows to see how other articles are connected and help each other. If the image is too small to read, just click it to enlarge. It’s fascinating.
Want to know more?