Las Olas website acclaim

I had a wonderful email today that I want to share with you. It was all about our Las Olas website. It seems that a marketing lecturer gave his final-year students ten Fort Lauderdale websites to evaluate. Guess which came out best? Yep!

Here are some of the points they loved about the site:

  • The mix of articles. Quote: Pages are entertaining with a good element of humor. Advertorial pages blend with event and history stories
  • Interactive maps. Quote: Readers can locate businesses without leaving the page
  • Social sharing. Quote: Buttons on every page make it easy to share on several social networks
  • Search facility. Quote: Not one but two search boxes on every page makes sure readers can find the information they are looking for
  • Easy navigation. Quote: Navigation is simple and uncomplicated yet informative
  • Up to date. Quote: The site appears to be updated daily and there’s more current information in the Twitter feed on every page
  • Responsive. Quote: The site works well on all browsers, tablets and phones that we tested
  • Clean and local. Quote: The site doesn’t have distracting banner advertising. Advertising is low-key and local to the area
  • Friendly. Quote: The site is informal and friendly and this makes it appear trustworthy
  • Original content. Quote: Photographs are unique to the site and are a standard format giving a clean look. Content pages are original and consistent in ‘tone of voice’
  • Related links. Quote: Read a post and suggested similar posts are shown below. A good way to engage readers
  • Social media. Quote: Exemplary use of social media platforms integrated into the site.
I love that ‘exemplary’!  The email asked if we would explain further about our social media and website as the lecturer planned to use it as a further example. Um … I said yes :)

Posted by Team Las Olas in : Rants,


    Our 'Team Las Olas' family of websites and social media accounts are different. Why? Because of the quality of our followers.

    Our likers, readers and sharers follow of their own accord. Most are active, busy and loyal to the Fort Lauderdale area. They either live here and work here, or have a visit in mind very soon.

    They come to us because we are active and in touch with what's going on in and around Las Olas. From Colee Hammock or Colombia all our followers feel connected to the boulevard.

    Our aim is to create a vibrant and interesting online community around Las Olas and Fort Lauderdale. This community is thriving because, as we work and connect, we are ALL Team Las Olas.

    Email us to learn more!